Southside Spotlight: Texas Bearded Cartel

Blue collar worker by day, family man at night, and hustling his own business on the weekends, Steve Perez also known as “Spunky” and owner of Texas Bearded Cartel has mad love for his Southside community. We spoke with him on his brand and what drives him to keep on working hard on making his merch dream come alive.

Like many of us with a dream and the passion to want to build a brand, incorporating real life into the mix isn’t for the weak. But when you’re a “chingon” like Steve, you just do it; especially when your reason for doing so is your family.

(Chingon means an intelligent, skilled, capable person. Someone or something cool, awesome, very good. A tough, uncompromising, or intimidating person. Source: Wiktionary.)

Texas Bearded Cartel was inspired by Steve’s connection with Bexar Knuckles, Eterno Estillo, and his favorite brew, Lone Star Beer. The merch is a Texas brand, Texas made, and is geared to support the bearded community.

As I mentioned Steve’s love for his Southside community, you can find him at events and pop ups in the area as a vendor; he also collaborates with other local businesses as well. (Keep up with the Texas Bearded Cartel events by liking their Facebook page.) His community involvement doesn’t end there as he is a sponsor of the Wild Dawgs Bicycle Club.

If you’d like to get your hands on some Texas Bearded Cartel merch, here are two local events you need to attend:

Celebrating Texas Indepence – The 8th Annual Lone Star Beer – Psychotonio Social Club’s Chili Cook-off, Saturday, February 29, 2020, starting at 11 AM.


Car Show, Food & Merch Vendors

Tattooists – $40 Texas Themed Tattoos

Martin Maurcio – Black Katz Tattoos
Xavier “EKS” Robles – Prime Copias
Evil Dave & Sara Roork – Calaveras Tattoos
Gina Canalez & Cesar – Eccentric Tattoo Studio

Music Entertainment

The Lucky Odds
Psycho 78
Brian Duarte & The Blackouts
Pavel Demon & The Revenant
Alamo City Soul Club

JC & RT Productions Present: Off The Clock/ 2nd Annual Chingon Fest, Saturday, July 25, 2020, 3 PM – 12 AM at Off The Clock Tattoo st 1917 Castroville Rd, San Antonio, Texas 78237.


Inner Image
Juan Gotti
King Kyle Lee
Jarrett Michael
Ammo For My Arsenal
Donnie Canvas
J. Vera

Special Guest: DJ AXE6

All Ages/ Doors open at 3 pm. Tickets Available, Click Here to Purchase!